Different Channel – Different Price? INVESTIGATING THE PRACTICE OF MULTI-CHANNEL PRICE DIFFERENTIATION
نویسندگان
چکیده
منابع مشابه
The Mode of Different Price in Dual-Channel Supply Chain
1 Entrepreneurship Academy, Yiwu Industrial & Commercial College No.2 of Xueyuan Rd., Yiwu, Zhejiang province, zip code: 322000 2 School of Transportation and Logistics, Southwest Jiaotong University, No.111 of Northbound Section 1, Second Ring Rd., Chengdu, Sichuan province, zip code: 610031 3 Sichuan Vocational and Technical College of Communications No.111 of Northbound Section 1, Second Rin...
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ژورنال
عنوان ژورنال: GfK Marketing Intelligence Review
سال: 2011
ISSN: 1865-5866
DOI: 10.2478/gfkmir-2014-0048